Ralph Lauren Now Accepting Crypto: Shop in Miami’s Design District
Ralph Lauren Embraces Crypto
- American fashion brand Ralph Lauren has opened a new concept store in Miami’s Design District which accepts crypto payments.
- The store will accept various cryptocurrencies like Bitcoin, Ether, Polygon and Dogecoin through a partnership with crypto payments service provider BitPay.
- Ralph Lauren is also releasing an NFT in collaboration with the Web3 community Poolsuite and hosting a three-day event for influencers, customers and NFT members.
Store Opening
American fashion brand Ralph Lauren announced the opening of a new luxury-focused concept store in Miami’s Design District which will accept various cryptocurrencies as payment. The store will offer products from the label’s Men’s Purple and Women’s Collection as well as one-of-a-kind handbags and accessories exclusive to its Miami location. Customers can make purchases using various cryptos, including Bitcoin, Ether, Polygon, Dogecoin and others, through a partnership with crypto payments service provider BitPay. In consideration of the volatile nature of cryptocurrency, any refunds will be made in the same cryptocurrency used for the original payment but adjusted to match the total dollar amount of the item purchased.
NFT Release
Ralph Lauren is also releasing a co-branded NFT (non-fungible token) in collaboration with the Web3 community Poolsuite. The NFT will be „gifted“ to 3,000 existing Poolsuite community members and grant holders access to an exclusive in-person event. A person familiar with the matter said this would be part of a three-day immersive experience at a private waterfront estate in Miami late in April. During this time period there will be other Web3 activations hosted for influencers, customers and Poolsuite x Ralph Lauren NFT members to mark the Miami store’s opening.
Event Details
The details regarding this three day event have yet to be released but it is expected that more information on what activations are taking place during this time period will soon become available. The event promises to give influencers and customers alike an up close look at what it’s like when two major players team up together – both Web3 technology platform PoolSuite and fashion giant Ralph Lauren -to create something special that celebrates creativity while embracing innovation.